Module 06 · Strategy
Business Model Canvas
A green-edition business model canvas with a dedicated climate-impact block — fill it in, save it locally, and use it as the spine of your investor narrative.
Your green canvas
Fill in every block, including the climate-impact block. Your answers are saved on this device only.
Distributors, MFIs, utilities, ministries, verification bodies.
Manufacture, install, service, measure, verify, sell.
The savings, reliability or productivity gain the customer buys.
Agent network, call centre, cooperative, self-serve app.
Who pays, who uses, who benefits — name them separately.
Team, licences, IP, working capital, asset base, data.
Direct sales, agents, retail, tender, partner distribution.
Tonnes CO₂e avoided or removed, how it is measured, who verifies it.
Unit cost, payroll, logistics, MRV, cost of capital.
Product, subscription, service, carbon, grants.
Four tests before you pitch it
A canvas is a hypothesis set. These four tests turn it into evidence.
Desirability
Have at least 20 target customers paid, or signed an intent to pay, at the price in your canvas?
Feasibility
Can you deliver at that cost with the partners and resources listed — today, not after a raise?
Viability
Does gross margin cover the cost to serve plus the cost of capital used to fund the asset?
Impact integrity
Is the impact block backed by a recognised methodology and a baseline you can defend?